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Louis Vuitton × Pat McGrath Beauty Debuts in China: What It Means for Global Shoppers

  • Writer: US Shipping Express
    US Shipping Express
  • Aug 26
  • 2 min read

Updated: Aug 27

Louis Vuitton boutique in China displaying La Beauté Rouge lipsticks and Baume balms during launch.
Louis Vuitton × Pat McGrath launches La Beauté in China — the first stop of the global rollout.


Louis Vuitton × Pat McGrath La Beauté launched first in China. See why LV chose China, early reactions, and what global shoppers should expect next.



China Leads the Beauty Debut

On August 20, 2025, Louis Vuitton unveiled its first-ever beauty collection — La Beauté Louis Vuitton — in select boutiques across China, making Chinese shoppers the first in the world to access the historic collaboration with legendary makeup artist Pat McGrath.

This debut wasn’t just a regional release. It was a strategic move: choosing China as the starting point underscores the country’s role as one of the world’s most important luxury beauty markets.



First Reactions from the China Launch

Beauty insiders and early shoppers shared their impressions:


  • Packaging – Described as “weighty, collectible objets d’art”, designed to feel like Louis Vuitton accessories.

  • Color payoff – McGrath’s signature pigments shine through, with bold performance in the LV Rouge lipsticks.

  • Demand – Boutiques reported strong turnout, with some customers lining up on launch morning.


💡 Takeaway for international shoppers: Anticipate fast-moving demand during global launch dates.


Shoppers outside a Louis Vuitton boutique in China during La Beauté launch.
Shoppers lined up at Louis Vuitton China boutiques to be first in the world to access La Beauté.

Why China Was First

Louis Vuitton often turns to China as an early launch market for luxury goods. By debuting here:


  • LV highlights the significance of Asia-Pacific luxury consumers.

  • The collection gains buzz before global pre-orders.

  • Shoppers worldwide get a sneak preview of the full line


What’s Next After China

If you missed the China release, the global rollout is just beginning:


  • August 25 — Global Online Pre-Orders (us.louisvuitton.com by region)

  • August 28 — Australia Online Launch

  • August 29 — Worldwide Launch in select Louis Vuitton boutiques + us.louisvuitton.com


📌 Pro Tip: Prepare your us.louisvuitton.com account with saved shipping and payment details for faster checkout.


The Collection

What’s included in La Beauté Louis Vuitton:


  • LV Rouge (55 shades) – Satin & matte lipsticks

  • LV Baume (10 tints) – Moisturizing tinted balms

  • LV Ombres (8 palettes) – Eyeshadow quads

  • Accessories – Vanity trunks + refillable cases


💡 U.S. Pricing: Lipsticks & Baumes $160 (refills $69), Palettes $250 (refills $92).


Louis Vuitton Rouge lipsticks, Baume balms, and Ombres palettes displayed on black and gold surface.
LV Rouge, LV Baume, and LV Ombres — the full La Beauté lineup revealed first in China.


Final Word

China’s debut marked the first chapter in Louis Vuitton’s entry into color cosmetics. For global shoppers, it offers both a preview and a clear signal: expect limited access, strong demand, and collectible design that blends Pat McGrath’s artistry with LV’s iconic DNA.


👉 Up next: Global pre-orders open August 25, followed by worldwide boutique access August 29.


📌 For the full launch timeline, including all regional release dates, read our complete guide here: Louis Vuitton × Pat McGrath Beauty Drop 2025: Dates, Products, and Global Launch

 
 
 

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